In Times Square hangs a huge billboard advertising JDate, a jewish-only online dating service. It’s like match.com, but for Jews.

Singles create profiles to describe themselves, their perfect date, and what they expect out of a relationship. They include pictures, yiddish phrases, and statistics including religious denomination and astrological sign to woo potential mates. Though users are asked for a user name, many men and women opt to use their unique serial numbers, a number assigned during signup, in lieu of a name to identify themselves.

Let’s read that again.

Though users are asked for a user name, many men and women opt to use their unique serial numbers, a number assigned during signup, in lieu of a name to identify themselves.

To boot, user numbers are unique, assigned, and permanent. You’d think for a cultural group so greatly affected by the holocaust, certain members would be more aware of the irony. 

At least you can change your phone number.

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Notes: The author identifies culturally as Jewish. The author is not on JDate. Friends of the author, over dinner, noted that it was hard to remember girls that used JDate-assigned numbers instead of user names. The author remarked how funny that seemed in historical contexts. Laughter ensued. Promises were made to produce a blog post. The author makes no apology.

More: Spark Networks (LOV), the parent company of JDate, uses the same technology for other niche dating sites such as aptly-named Interracial Singles, Big Beautiful Woman Personals Plus, and Indian Matrimonial Network. These names are so wonderfully descriptive.