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	<title>Michael E. Gruen &#187; marketing</title>
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		<title>Deconstructing Robin Hood</title>
		<link>http://blog.michaelgruen.com/2009/07/deconstructing-robin-hood/</link>
		<comments>http://blog.michaelgruen.com/2009/07/deconstructing-robin-hood/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 15:21:46 +0000</pubDate>
		<dc:creator>mg</dc:creator>
				<category><![CDATA[declarations]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[acumen fund]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[kiva]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[not-for-profit]]></category>
		<category><![CDATA[robin hood]]></category>

		<guid isPermaLink="false">http://blog.michaelgruen.com/?p=140</guid>
		<description><![CDATA[This world needs a new Robin Hood. The Robin Hood you&#8217;re familiar with stole from the rich to give to the poor. But really, it sets the wrong precedent: the poor become accustomed to rescue, and the rich become irritated with a maverick whose sole mission is to bridge the wealth gap while waiting for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.michaelgruen.com/wp-content/uploads/2009/07/Picture-1.png"><img style="margin: 0 10px 10px 10px; border: 1px solid #CCC; float: right;" class="alignright size-medium wp-image-153" title="Robin Hood Arrow" src="http://blog.michaelgruen.com/wp-content/uploads/2009/07/Picture-1-219x300.png" alt="Robin Hood Arrow" width="219" height="300" /></a>This world needs a new Robin Hood.</p>
<p>The Robin Hood you&#8217;re familiar with stole from the rich to give to the poor. But really, it sets the wrong precedent: the poor become accustomed to rescue, and the rich become irritated with a maverick whose sole mission is to bridge the wealth gap while waiting for an absent and benevolent king.</p>
<p>Machiavellian economics aside, this is just stupid.</p>
<p>The peasants have more ability than they realize, and in many cases it takes a Robin Hood-type character to shift the paradigm. But, Robin Hood himself falls short of becoming a real hero in failing to bridge the real communication and economic gap. Hood and his band of merry men do little in their activities other than to apply band-aids and irritate the wound, providing little more than hope and brief relief to a struggling population while fostering resentment in another.</p>
<p>What they&#8217;re missing is empowerment.</p>
<p>Recently, new not-for-profits (and not-just-for-profits) have begun to address these problems both domestically and abroad. These organizations don&#8217;t support impoverished people and groups with handouts, but rather makes strides to shift the paradigm and teach people how to help themselves.</p>
<p>Two favorites are <a href="http://kiva.org/">Kiva</a> and the <a href="http://acumenfund.org/">Acumen Fund</a>, both of which take capital and invest it in populations that most financial institutions won&#8217;t touch due to perceived risk. The results of their efforts have been staggering and encouraging, and I urge you to learn more about what they&#8217;re doing.</p>
<p>There&#8217;s also <a href="http://www.robinhood.org/">Robin Hood Foundation</a>, which takes aims at <em>causes</em> of poverty, but their branding choice does what they do a little bit of disservice: you don&#8217;t want to <em>be</em> Robin Hood. But if not him, who?</p>
<p>What we really need is a new character; or, perhaps, a new character metaphor. Robin Hood just isn&#8217;t sufficient or sustainable, nor can this type of change be appropriately epitomized by just one man or woman.</p>
<p>I&#8217;m open to suggestions.</p>
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