A New Blogging Format

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I’m trying a new prose form that should improve clarity and eschew verbosity. This blog will only use this form.

In my last post on michaelgruen.com, I charged that blogging tends towards inanity and verbosity. That sentiment remains; but, in following a strict set of guidelines, I think I can satisfy my laconic inclinations while still providing digestible content.

Think word sushi: delicately-prepared high-quality content that’s easy to consume.

The guidelines:

  1. The post should take no longer than a minute or two to read. The average adult can read 250 words per minute. 300 words should be more than sufficient to make a point.
  2. The post opens with a statement of 140 characters or less because anything worth saying can be compressed into a Twitter-sized nugget. This statement is the core message of the post. Additionally, it doubles as a summary so visitors need not re-read the entire post to remember the punch line. And, quite obviously, it provides a “tweetable” hook to the content.
  3. A short phrase cannot always capture an entire thought. So, a brief introduction follows to contextualize the opening statement. 50 words or less should do.
  4. Following the Twitter-sized précis and brief introduction, the bulk of the post is largely free-form. In this case, it’s an enumerated definition of a new form.
  5. The post concludes with an optional final thought, consideration, or link to more information.

This post opens with 112 characters. This entire post comprises 271 words and takes under a minute to read. It took me just under an hour to write.

And that’s the point: Posts should take longer to prepare than to digest.

12 Comments »

  1. blog is a four-letter word, gruen…

    Comment by Rana Sobhany — March 23, 2008 @ 9:06 pm
  2. [...] Some people think blogging with 10 dollar words makes it ok [...]

  3. Sushi?

    Comment by John — March 23, 2008 @ 9:27 pm
  4. [...] baked ideas; for most posts – I’ll follow the intention behind Michael Gruen’s “word sushi,” if not the [...]

    Pingback by Bring on The Blogging | Tyler's Toolbox — March 24, 2008 @ 1:57 am
  5. This is a good idea, I will probably use it if I ever manage to get back into blogging.

    Comment by Robin — March 24, 2008 @ 7:28 pm
  6. It was nice to see you in person yesterday, even tho I didn’t get to meet you. Sat right in back of you at SWB2 (while Andrew and Micah were talking to Stow) and saw your title page come up…and I was wondering ‘when the hell will he write on his blog again’.

    So question now answered. Maybe the next time you come to Boulder I will actually get to talk to you in person. Hope you had a great trip!

    Comment by Kath — March 24, 2008 @ 9:26 pm
  7. Btw, I agree with the 140 word goal. Post-Twitter, I find myself writing shorter notes overall.

    When it comes to talking tho? TOTALLY different :-)

    Comment by Kath — March 24, 2008 @ 11:19 pm
  8. Very nice approach to blogging. I am going to give it a try for the next 2 weeks and see if the quality of content improves.

    Comment by Brendan — March 25, 2008 @ 3:14 am
  9. I’m with you Mr. Gruen…

    Comment by Sean — March 25, 2008 @ 2:27 pm
  10. for the love of god, please register wordsushi.org now – that’s a movement waiting to happen.

    Comment by Tyler Willis — March 26, 2008 @ 7:29 pm
  11. can you come back to NY and hang out already?

    Comment by EFS(G) — March 27, 2008 @ 9:15 am
  12. You should totally write satire.

    Comment by Meg — March 27, 2008 @ 4:42 pm

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